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Hi there!
I'm Kriti.
I am a copywriter and digital content strategist. I am passionate about helping brands find their voice and grow their business.
Work
Bharat Matrimony is a popular matrimonial site in India. Arranged marriage, as a concept was something that the young India was averse to. To make finding partners through a matrimonial site relevant again, we created a television commercial for them.
Indian Premier League, is our homegrown Super Bowl for cricket. Spanning over 38 days, IPL throws brands into a frenzy. Amazon created the 9th IPL team, Chonkpur Cheetahs and the internet went crazy.
During the lockdown, everyone was restricted to their homes but there was a freedom movement stirring just below the surface. Freedom from bras! Enamor launched the A-Z bras which were comfortable enough to sleep in, thus bringing the sexy, and comfortable back.
52% of young Indian women are iron deficient and they don't even know it. Women juggle with so many responsibilities that they end up putting themselves last. Livogen created a campaign to remind women to take action at the first signs of iron deficiency.
Experience
Publicis India
Group Head - CopyÂ
January 2021 - Present
Sparkt India
Creative Supervisor
November 2018 - December 2020
Ogilvy India
Copy SupervisorÂ
October 2017- November 2018
WYP Brand Solutions
Senior Copywriter
April 2016 - October 2017